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Do you include 'WHY' in your marketing?    Friday, January 9, 2015

It is not difficult to explain our creations - what they are - a necklace, pendant, pair of earrings or a bead.

How, we created these pieces is all very dry and factual - dimensions, materials, weight and the techniques.  Boring stuff.

But why did we create the piece of art?  What was the purpose, the cause, the emotion, the belief behind your creation.  Why were you inspired to create it?  Perhaps it was a challenge; a color; an event or raw materials.

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