Do you include 'WHY' in your marketing?

Friday, January 9, 2015

It is not difficult to explain our creations - what they are - a necklace, pendant, pair of earrings or a bead.

How, we created these pieces is all very dry and factual - dimensions, materials, weight and the techniques.  Boring stuff.

But why did we create the piece of art?  What was the purpose, the cause, the emotion, the belief behind your creation.  Why were you inspired to create it?  Perhaps it was a challenge; a color; an event or raw materials.

The why is what creates the emotion to purchase as explained by this wonderful TED talk by Simon Sinek on leadership and the golden circle of inspiration.

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action#t-5533

If we change our profiles or the description of our art pieces and include the "why", will it increase sales.  I think it would.

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